The maker behind the loop
Hi, I'm Sarah — and I've been crocheting since I could hold a hook.
What started as a rainy-afternoon hobby turned into something I couldn't put down. There's something deeply satisfying about turning a single strand of yarn into something warm, useful, and lasting — and I've been chasing that feeling ever since.
How Hook & Loop began
I started Hook & Loop in 2019 out of my apartment in Portland, Oregon. Friends kept asking where they could buy the blankets and plushies I made as gifts, so I figured — why not share them with the world?
Every piece I make is worked by hand, stitch by stitch. No machines, no shortcuts. I source my yarn from small-batch suppliers who prioritize natural fibers and ethical production, because the materials matter as much as the making.
Today, Hook & Loop ships to customers across the country. Whether it's a chunky throw for a new home, a plushie for a little one, or a custom piece made just for you — I put the same care into every single order.
What I believe in
Slow craft
Good things take time. Every stitch is intentional — I'd rather take an extra day than rush a piece out the door.
Natural materials
I work primarily with wool, cotton, and alpaca blends. Soft on skin, kind to the planet, and built to last.
Made to order
Most pieces are made when you order them. That means less waste, more care, and something that feels truly yours.
Want something made just for you?
I love bringing custom ideas to life. Reach out and let's make something together.
Request a custom order